Julie Charpentier

Julie Charpentier is a seasoned marketing professional with extensive experience in the banking and advertising sectors. Since January 2006, Julie has been with Banque Laurentienne, currently serving as Directrice principale marketing de croissance marché du Québec, overseeing a Marcom team and strategic planning for annual marketing campaigns. Previous roles include Directrice principale, commercialisation et communications marketing, and Conseillère sénior à directrice de projets, commercialisation, where Julie managed multichannel marketing campaigns and optimized performance metrics. Earlier experience includes positions at Publicis, where Julie led integrated marketing communications for notable clients, and at Jacob, focusing on visual merchandising and in-store sales support. Julie holds a DESS in Communication marketing from HEC Montréal and a Baccalauréat en arts, Commercialisation de la mode from UQAM. Additionally, Julie completed a Technique administrative in marketing from Collège Édouard-Montpetit.