Laureus
Matt Dearden has a diverse work experience in the field of communications and content development. Matt is currently the Head of Communications at Laureus, where they lead communications, marketing, and messaging for the global sporting movement. Prior to this, they worked as a Consultant - Communications & Content Development at Clement Worrall Events, where they planned and delivered multi-platform communications campaigns for clients including Google, Rolls Royce Aerospace, and Laureus. Before that, they served as the Head of Content & Production at Richemont International Limited, where they were responsible for planning and delivering content output across luxury brands within the holding group. Matt started their career at Richemont as an Assistant Brand Manager Marketing, developing and delivering integrated communications plans for brands like Cartier.
From 1997 to 2000, Matt Dearden studied History, specifically focusing on Mediaeval and Modern History, at Royal Holloway, University of London.
Laureus
Laureus is a global sports-based charity that works to improve the lives of young people. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, President Mandela said: “Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the philosophy of Laureus and the driving force behind its work. Laureus combines Laureus Sport for Good, the Laureus World Sports Academy and Ambassadors Programme and the Laureus World Sports Awards to form a unique organisation that uses the inspirational power of sport as a force for good.