Rishu K.

Rishu K. is a seasoned marketing professional with over a decade of experience specializing in brand communication, advertising, and celebrity endorsements. Rishu has held various significant positions at Lava International Limited, currently serving as Brand Communications Manager since January 2015. Notable achievements include onboarding Kartik Aryan as a brand ambassador and launching several innovative products such as India's most affordable 5G smartphone, Blaze 5G, and the Probuds N31 Bluetooth neckband. Previous roles include brand manager and deputy marketing manager, where Rishu executed strategies for product launches and promotional campaigns, notably the successful Money Back Challenge endorsed by MS Dhoni. Earlier career experiences include account management at Publicis Groupe and MullenLowe Lintas Group, along with an MBA in Advertising and Integrated Marketing Communication from EMPI Business School.