Matthew Case is a seasoned Sales Director with extensive experience in the food and beverage industry. Currently at Lavazza since 2017, they have transformed the Sales and Category team while defining a three-year market business strategy to drive sustainable growth. Previously, Case held key roles at Nestlé and British American Tobacco, showcasing a strong ability to lead teams and develop strategic visions for various brands. They earned a Bachelor of Arts in Business Studies from Staffordshire University, graduating in 2001.
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