Daniel Armstrong is a seasoned sales professional with extensive experience in leading commercial teams and driving strategic growth across various sectors. Currently serving a 12-month fixed-term contract at Lavazza Group since January 2025, Daniel previously held the position of Head of Sales for Krispy Kreme UK and Ireland from July 2020 to January 2025, overseeing commercial strategies within the Delivered Fresh Daily Channel. Daniel’s career includes significant roles at JUUL Labs as Senior Business Manager, where critical contributions were made to brand launch and sales performance, and earlier at Krispy Kreme in various account management positions. Daniel began the professional journey at Coca-Cola Enterprises and has a solid educational foundation with a BSc Hons in Marketing and Business Studies from Canterbury Christ Church University.
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