Luigi Apice

Luigi Apice is an accomplished professional with extensive experience in sales and management across various industries in Italy. Currently serving as the Italy Retail Business Area Manager at Lavazza since September 2017, Luigi oversees sales operations in multiple Italian regions, focusing on executing promotional agreements and enhancing trade turnover. Prior to this role, Luigi held significant positions at Coca-Cola Hellenic Bottling Company, Vodafone, and Ferrero, where responsibilities encompassed managing sales teams, developing strategic plans, and driving growth in various market channels. Luigi began a career in sales with Barilla Group and has cultivated a robust set of skills through ongoing education in business economics, negotiation techniques, and advanced presentation skills.