Miriana Cafagna

Miriana Cafagna is a seasoned marketing professional with extensive experience in trade marketing and business development within the food and beverage industry, currently serving as Regional Marketing & Trade Marketing Manager for Central & Eastern Europe at Lavazza Group since January 2020. Miriana's role encompasses the development and implementation of marketing strategies, product development, and full-funnel marketing campaigns. Previous positions at Lavazza include responsibilities in key accounts, e-commerce, and business development, showcasing expertise in sales prospecting, customer relationship management, promotional planning, and budget management. Additional experience includes roles at BTO Research, Pirelli, and Newell Brands, where Miriana contributed to various marketing initiatives and analysis. Educational qualifications include advanced degrees in Global Marketing and Foreign Languages for International Communication from prestigious institutions.