Lavazza
Nathalie Tesfamichael is a seasoned digital communication professional with extensive experience in social media strategy and content management. Currently serving as a Digital Communication Senior Specialist and Italy Communication & Digital Content Manager at Lavazza Group, Nathalie focuses on developing and implementing digital content strategies for effective communication across the company’s digital and social assets. Previously, Nathalie held positions as a Social Media Strategist at Withub and EY, managing high-profile clients including Kinder Joy of Moving and Ferrero Italia, where responsibilities included social media strategy, content management, community management, and analytics. Nathalie also contributed as a Social Media Specialist at DGT Media and as a Social Media Marketing Consultant at Edizioni Retrò s.r.l., demonstrating a robust ability to enhance brand positioning and visibility. Educational credentials include a Master in Multimedia for Communication from Università degli Studi di Torino and a Master in Content Strategy from Talent Garden.
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Lavazza
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Founded in Turin in 1895 as a small family business, today, 125 years and four generations of entrepreneurs later, they are an international group with more than 4,000 employees. They continue to export the art of coffee blending all over the world with different international brands in addition to Lavazza, including Carte Noire, Merrild and Kicking Horse.