Paolo Arruzza

Paolo Arruzza is a seasoned professional in eCommerce and marketing, serving as the Global eCommerce Channel Senior Manager at Lavazza since July 2017, while also co-founding teeshare, a brand specializing in embroidered, screen-printed, and hand-painted tees, since May 2012. Prior experience includes managing eCommerce for well-known brands K-Way, Superga, Kappa, and Robe di Kappa at BasicNet S.p.A from July 2015 to July 2017, where key responsibilities involved setting targets and optimizing merchandise presentation. Additionally, Paolo spent a decade at GTT - Gruppo Torinese Trasporti S.p.A. in various roles including Retail and Online Sales Manager and Marketing and Communication Manager, focusing on sales channel development and corporate strategy. Educational credentials include an Executive Master from INSEAD and a Master's degree in Marketing and Web Communication from Ateneo Impresa, complemented by a Laurea in Communication from Università degli Studi di Torino.