Viviana Mura

Viviana Mura currently serves as General Counsel for the Americas at Lavazza Group since January 2022. Prior to this role, Mura was a Senior Attorney at Arent Fox from January 2021 to January 2022. Mura's experience also includes serving as Assistant General Counsel and Head of Global IP, Marketing and Franchise at Luxottica from February 2012 to December 2019, and working as an Associate at Herzfeld & Rubin, P.C. and Kenyon & Kenyon LLP. Mura holds an LL.M. in Intellectual Property Law from Cardozo School of Law, a Master per Giuristi d'Impresa - LL.M. in Corporate Law from Università degli studi Roma TRE, and a Laurea in Giurisprudenza, equivalent to a Juris Doctor, from Sapienza Università di Roma.