Zachary Potthoff

Zachary Potthoff is an accomplished Senior Copywriter at LAVIDGE since August 2017, where expertise in copywriting has been honed through producing radio spots and various writing roles. As the Creator and Host of Salad: The Advertising Podcast since October 2017, Zachary discusses advertising trends and interviews industry professionals for the benefit of aspiring marketers. Previous experience includes serving as a Copywriter for AdWorks, where brand identity was restructured, and overseeing creative concepts. Zachary has also held roles as a Promotions Manager for the Phoenix Film Festival, a Creative Strategy Intern at Wondersauce, and a Barista at Dutch Bros Coffee, showcasing a diverse background in communication, teamwork, and customer service. Education includes a BS in Marketing from W. P. Carey School of Business and a forthcoming degree from The Audacious School of Astonishing Pursuits.