LAVINIA
Alexandre Fournier currently serves as Responsable Web Marketing & CRM at LAVINIA, a position held since 2011, where responsibilities include developing online marketing strategies for France and Switzerland, creating offers, managing email campaigns, enhancing CRM systems, and overseeing merchandising. Prior experience includes roles as Assistant Web Marketing at Turbo Soft France, Assistant Chef de projet at China Wine & Cultural Development, Chargé de Marketing & Communication at DA Designers Associés, and Commercial/Chargé de communication in 2006. Alexandre Fournier holds a Master 2 in Marketing Opérationnel from OMNES Education and a DUT in Techniques de Commercialisation from IUT de Paris - Rives de Seine.
LAVINIA
LAVINIA was created in 1999 to introduce a revolutionary concept into the world of wine distribution: a space going beyond the traditional wine cellar as it approaches wine from a cultural perspective, focused on the end consumer, with a philosophy combining teaching, purchase experience and respect for wine. In practice, LAVINIA has developed this idea in shops with a wide range of references - more than 6,500 - where design is created thinking of the wine: the temperature and humidity conditions, bottle exposure, lighting, etc., are coherent with a maximum respect for the product integrity. https://www.lavinia.com