LAVINIA
Charles Becking has extensive experience in marketing and e-commerce, currently serving as Directeur Marketing & E-commerce at LAVINIA since March 2016. Prior roles include Directeur Ecommerce and Responsable Opérationnel Ecommerce at the same company. Between September 2012 and March 2016, Charles worked at Sensee as Responsable E-commerce, managing multiple B2C e-commerce sites, and also held the position of Chef de projet webmarketing, focusing on customer journey optimization and project management across marketing and IT teams. Earlier career stages involved project management roles at Agence Bed & Breakfast and Candide, providing strategic recommendations and managing client relationships. Charles holds an MBA in Digital Marketing & Social Networks from Sup de Pub, along with other relevant degrees and certifications from prestigious institutions.
LAVINIA
LAVINIA was created in 1999 to introduce a revolutionary concept into the world of wine distribution: a space going beyond the traditional wine cellar as it approaches wine from a cultural perspective, focused on the end consumer, with a philosophy combining teaching, purchase experience and respect for wine. In practice, LAVINIA has developed this idea in shops with a wide range of references - more than 6,500 - where design is created thinking of the wine: the temperature and humidity conditions, bottle exposure, lighting, etc., are coherent with a maximum respect for the product integrity. https://www.lavinia.com