LAVINIA
Francisco Vieira da Silva is a seasoned professional with extensive experience in digital marketing and account management. Currently serving as Senior Digital & Marketing Manager at LAVINIA since June 2022, Francisco excels in executing omnichannel strategies for the Portuguese and Spanish markets while managing annual budgets. Prior to this role, Francisco worked as a Senior Account Manager at SA365 Portugal, where expertise in innovative digital solutions was developed. Experience as Senior Account Manager and Team Coordinator at Bastarda involved overseeing key accounts with a focus on brand positioning and performance. Additional roles include Account Manager at QualHouse, with a significant contribution to developing a new sales model, and various positions in tourism and marketing, including a trainee position at Robert Bosch. Francisco’s academic background includes a Master’s in Sales, Distribution, and Marketing from EAE Business School and multiple qualifications in digital project management and marketing.
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LAVINIA
LAVINIA was created in 1999 to introduce a revolutionary concept into the world of wine distribution: a space going beyond the traditional wine cellar as it approaches wine from a cultural perspective, focused on the end consumer, with a philosophy combining teaching, purchase experience and respect for wine. In practice, LAVINIA has developed this idea in shops with a wide range of references - more than 6,500 - where design is created thinking of the wine: the temperature and humidity conditions, bottle exposure, lighting, etc., are coherent with a maximum respect for the product integrity. https://www.lavinia.com