Maria Fernanda (Ruiz) Price, CMA

Maria Fernanda (Ruiz) Price, CMA has a strong work experience spanning various roles in finance and leadership positions. Currently, they serve as the Chief Financial Officer at LAWLESS Beauty, where they started in September 2022. Prior to this role, they worked as the Vice President of Finance and Operations at the same company from November 2021 to September 2022.

Before joining LAWLESS Beauty, Maria Fernanda worked at Huda Beauty from 2019 to 2021. Maria Fernanda'spositions at Huda Beauty include serving as the Senior Director of Finance from January 2021 to October 2021, where they managed budgets and planning for various profit and loss (P&L) sections. Maria Fernanda was also a Director of Finance from August 2019 to December 2020.

Maria Fernanda's previous experience includes working at L'Oréal from 2016 to 2019. Maria Fernanda'sroles at L'Oréal include Director of WW Finance for NYX Professional Makeup, where they analyzed the global business and led projects to improve profitability. Maria Fernanda also served as a Senior Finance Manager, supporting forecasting, budget management, and financial analysis for various departments.

Prior to L'Oréal, Maria Fernanda worked at Munchkin from 2013 to 2016. Maria Fernanda'sroles at Munchkin include Senior Manager of Financial Planning and Sales Forecasting, Manager Financial Planning Analysis, Senior Financial Analyst, and Financial Analyst.

Maria Fernanda started their career at Avery Dennison in 2009, where they participated in the Finance Leadership Development Program and held roles as a Senior Financial Analyst and Financial Analyst. Maria Fernanda also gained internship experience at Merrill Lynch in 2008 in the Private Banking and Investment Group and Global Wealth Management for Mexican Clients.

Overall, Maria Fernanda (Ruiz) Price, CMA has a diverse and accomplished work experience in finance and leadership roles, with a focus on financial planning, analysis, budget management, and improving profitability.

Maria Fernanda (Ruiz) Price, CMA has pursued their education at USC Marshall School of Business. Maria Fernanda completed their degree in Business Administration with a focus on Global Management and Finance. Additionally, Maria Fernanda holds a certification as a Certified Managerial Accountant obtained from the IMA (Institute of Management Accountants).