Sarah Sonesson is the Senior Manager for CRM & Loyalty Products at LAYA Group, a role they have held since 2021. Previously, they worked as the Head of CRM, Loyalty & Campaigning at Emil Frey Deutschland and as a Senior Consultant/Product Owner for Customer Relationship Management at Retail Capital Partners AG. Their earlier experience includes positions at PAYBACK and MediaMarktSaturn, where they focused on international project management and CRM. Sarah completed a Diplom Kauffrau in Betriebswirtschaftslehre at Universität Augsburg and studied abroad at Universidad CEU San Pablo.
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