Lydia Foo

Lydia Foo is an experienced creative professional with a robust background in art direction and design. Currently serving as VP and Regional UED Campaign Design Lead at Lazada since February 2020, Lydia previously held the position of Senior Manager for Brand Operations and Experience within the same company. Prior to this role, Lydia worked as an Art Director at Keyyes Labs, where responsibilities included creating branded illustrations for a luxury lifestyle app and directing lifestyle shoots. Additional experiences include leading design initiatives at Bold Ink Magazines Pte Ltd for various specialty publications, overseeing art direction for ZIGGY Magazine and The Right Company, and contributing to the layout and design of JUICE Singapore. Throughout these roles, Lydia has demonstrated expertise in visual design, branding, and content creation across multiple platforms.