Hati̇ce Kaya

Hatice Kaya currently serves as the Global E-commerce Digital Analytic Unit Manager at LC Waikiki, where responsibilities include driving digital marketing analysis, developing strategies for consumer product positioning, and leading campaigns to enhance customer engagement. Prior roles at LC Waikiki encompassed leading the Analytic and Conversion Rate Optimization departments, focusing on customer behavior insights and online experience optimization. Experience at Invesp as Conversion Rate Optimization Director involved creating strategic roadmaps and promoting continuous optimization through A/B testing. Hatice Kaya also established a personal brand, Hazela Scarf, managing end-to-end marketing and sales operations, and previously worked as a Sales and Marketing Specialist at Pado Engineering and as an intern at the Central Bank of the Republic of Turkey. Academic qualifications include a Master's degree in Marketing from ISC Paris and ongoing studies at Istanbul University.