Pauline Larcher

Pauline LARCHER is an experienced Event and Hospitality Manager currently working at Le Coq Sportif since May 2023. Previously held the role of Chef de projet événementiel at SCAMARK - E.Leclerc from November 2018 to December 2022, managing key sponsorships for the Tour de France. Pauline also served in various capacities related to the Tour de France at Bostik and Century 21 France, overseeing partnerships and hospitality arrangements. Early career experiences include roles in VIP reception, marketing, and project coordination across multiple organizations, alongside gaining international exposure through a working holiday in Australia. Academically, Pauline holds a Master 2 in Sports Organization Management from AMOS PARIS and degrees in Marketing and Commercial Techniques from institutions in Lille and Caen.