Le Truc
Maddy Baldwin currently serves as an Associate Creative Director at Le Truc since September 2023 and has been a Copywriter at FIG since January 2022. With a freelance copywriting background that began in November 2019, Maddy has previously worked as a Copywriter at Droga5 from December 2019 to September 2021 and at Wieden + Kennedy from May 2017 to November 2019. Prior experience includes a directorial role at Roote NC, where Maddy partnered with Burt’s Bees and UNC-Chapel Hill to establish a retailer for local, organic products, with profits benefiting scholarships for UNC-Chapel Hill students. Maddy Baldwin holds a Master of Science in Copywriting from VCU Brandcenter (2015-2017) and a Bachelor of Arts in Advertising from the University of North Carolina at Chapel Hill (2010-2014).
Le Truc
We’re not an agency. Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity. Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting. Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world. We’re a thing.