Le Truc
Maddy Baldwin currently serves as an Associate Creative Director at Le Truc since September 2023 and has been a Copywriter at FIG since January 2022. With a freelance copywriting background that began in November 2019, Maddy has previously worked as a Copywriter at Droga5 from December 2019 to September 2021 and at Wieden + Kennedy from May 2017 to November 2019. Prior experience includes a directorial role at Roote NC, where Maddy partnered with Burt’s Bees and UNC-Chapel Hill to establish a retailer for local, organic products, with profits benefiting scholarships for UNC-Chapel Hill students. Maddy Baldwin holds a Master of Science in Copywriting from VCU Brandcenter (2015-2017) and a Bachelor of Arts in Advertising from the University of North Carolina at Chapel Hill (2010-2014).