Courtney Herda

Courtney Herda is a seasoned marketing professional with extensive experience in digital strategy and execution. Currently serving as Vice President of Digital Strategy at LeadCoverage since January 2024, Courtney drives a unified digital marketing approach by integrating paid media, SEO, and analytics with the company's demand generation and PR teams. Previous roles include Paid Media Director at a premier supply chain consulting group, Director of Digital Marketing at SiteCare, and Founder and CEO of SMARTER SEARCHES OF KNOXVILLE, LLC. Additionally, Courtney has contributed to academia as an Adjunct Professor of Marketing at Haslam College of Business, designing and teaching courses in Digital Marketing Strategy and Consumer Behavior. Educational qualifications include a Master of Arts from the University of Tennessee and a Bachelor of Arts from Vanderbilt University.