Lance Burton

Lance Burton is a seasoned marketing and digital strategy professional with extensive experience in the hospitality industry. Currently serving as the Senior Director of Marketing and Digital Strategy at Remington Hospitality, Lance oversees digital strategies for a portfolio of branded hotels across the US, managing an annual budget exceeding $1M. Previously, Lance held key marketing roles at Hilton, including Complex Director of Marketing and eCommerce, where strategic marketing plans were developed for prestigious hotels like the Beverly Hilton and Waldorf Astoria Beverly Hills. Lance also directed the integration of over 500 franchised hotels, significantly enhancing digital channel performance. Earlier career experiences include positions at Best Western International, The Wigwam, and The Phoenician Resort, where foundational skills in public relations and marketing were established. Lance holds a Bachelor of Arts degree in Journalism from Arizona State University.