Crawford McCarty

VP, Marketing at Lead Coverage

Crawford McCarty has a diverse work experience spanning various industries. Crawford is currently serving as the VP of Marketing at LeadCoverage, a Go-to-Market agency in the supply chain industry. Prior to this, they worked as an Advisor at ServiceBell and Jaeger Co.

McCarty also has experience in the technology sector, having held the position of Senior Director of Marketing at Verusen, a supply chain intelligence company. Crawford was responsible for utilizing AI to optimize inventory costs and support digital transformation.

Before that, they worked as the Director of Demand Generation at Crawford Technologies, a global provider of solutions for high-volume documents. Crawford helped organizations reduce costs and simplify processes through their suite of software solutions and services.

McCarty has also held roles at Smart Communications, IBM, Silverpop, GridShift, and CMC Design. At these companies, they gained experience in demand generation, marketing communications, and lead management.

Overall, Crawford McCarty's work experience demonstrates their expertise in marketing, demand generation, and supply chain management.

Crawford McCarty's education history includes attending Southern Polytechnic State University, though the specific dates and degree information are unavailable. Additionally, Crawford has obtained multiple certifications, including Hubspot Certified Expert from HubSpot in March 2021, Pardot Certified Expert from Pardot in April 2020, Marketo Certified Expert from Adobe Marketo in October 2018, and Silverpop Engage Certified from Silverpop in December 2011.

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Timeline

  • VP, Marketing

    May, 2023 - present

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