leAD, the Sports Startup Accelerator Program by Adi Dassler's grandsons, Horst and Klaus Bente. For startups with outstanding ideas, the leAD-team of founders, mentors and investors paves the way to the best playing fields in the sports business.

Venture Capital

leAD Sports

leAD Sports' headquarters in Berlin, Germany

This department facilitates learning and guidance through relationships between experienced mentors and mentees.

Mentorship Program

The Leadership Team at leAD Sports is instrumental in shaping the strategic vision and operational direction of the accelerator program. Comprised of experienced professionals and industry experts, the team collaborates to identify promising startups, provide mentorship, and facilitate investment opportunities, ensuring that innovative ideas in the sports business are nurtured and brought to fruition.

Leadership Team

The Healthcare Operations team at leAD Sports focuses on identifying and nurturing innovative healthcare startups within the sports sector. Led by experts in healthcare and operations, the team leverages their industry knowledge to streamline processes, optimize funding strategies, and facilitate partnerships, ultimately aiming to enhance athlete care and performance through cutting-edge healthcare solutions.

Healthcare Operations

The Strategy and Investments team at leAD Sports focuses on identifying, evaluating, and supporting high-potential sports startups. They develop strategic initiatives, manage investment portfolios, and leverage industry insights to drive growth and innovation within the sports ecosystem, connecting promising ventures with resources and mentorship for success.

Strategy and Investments

The Marketing and Design team at leAD Sports focuses on promoting the accelerator program and its startups through innovative marketing strategies and visually compelling designs. They collaborate to create marketing campaigns, branding materials, and engaging content that highlights the unique value of the accelerator, attracting startups and investors alike. Their work aims to elevate the visibility and impact of leAD Sports within the competitive sports business landscape.

Marketing and Design

This department oversees the strategic direction and governance of the organization.

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Other teams

Leadership Team

Healthcare Operations

Strategy and Investments

Marketing and Design

Executive Management