leAD Sports

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leAD, the Sports Startup Accelerator Program by Adi Dassler's grandsons, Horst and Klaus Bente. For startups with outstanding ideas, the leAD-team of founders, mentors and investors paves the way to the best playing fields in the sports business.





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Christoph Sonnen
Co-Founder & CEO

Christoph Sonnen

Kendel Fiorentino
Chief Operating Officer
Aaron Naisar
Chief of Strategy
Adam van Rees
Venture Partner
Vonda J Wright
President & Surgeon at Hughston Orthopaedics Southeast
Mina Begum
Head Scout
Anne Joachim
Finance Director
Nathalie Sonne
Program & Marketing Director
Janis Gavars
Mentor (M&A, Legal)
Thomas H. Rudy
Lead Sports Health Tech Partners