Peter van der Schaaf

Peter van der Schaaf is a seasoned creative professional with extensive experience in multimedia design and brand strategy. Currently serving as Creative Content Lead at Leadgate Europe since September 2025, Peter drives impactful storytelling and strategic content development. Previously, Peter held key roles at Helloprint, including Chief Culture Design and Lead Multimedia Designer, contributing significantly to the company's recognition as one of Europe's fastest-growing e-commerce platforms. Additionally, Peter founded Ghettoblaster United, an avant-garde audio-visual collective, and served as Head of Media Production for The Amazing Christmas Awardshow. With a robust educational background in multimedia and graphic design from Grafisch Lyceum Rotterdam, Peter has excelled across various creative disciplines throughout a diverse career spanning over two decades.