Paid Marketing Specialist

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Key responsibilities:

Leads.io is on the search for a Paid Marketing Specialist to complement our dynamic work environment. As a Paid Marketing Specialist, you'll be responsible for planning, optimizing, implementing, and analyzing lead-generation campaigns via our Paid Marketing channels with a focus on Native & Display and Search. You ensure your campaigns generate high-quality leads and monetize so that they reach revenue and margin targets with a focus on ROI.

Other responsibilities are:

• Plan, launch, and execute digital ad campaigns to drive new lead generation through our Leads.io Owned & Operated sites.
• Manage day-to-day optimizations to drive inquiries from Native, Search, and Display channels.
• Test, monitor, and efficiently run campaigns, manage budgets, analyze data, and extrapolate insights.
• Conduct A/B testing and analyze ad copy, visuals, and landing pages to refine and improve CTR and CR.
• Research keywords, analyze their relevance, and perform competitive analysis.
• Identify new opportunities to drive revenue and profitability within Google, Bing, and Native advertising platforms (e.g., Taboola, Outbrain).
• Stay up-to-date with industry trends, emerging tools, and best practices in Paid Search, Native, and Display marketing to maintain a competitive edge.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across thirteen offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.