Paid Marketing Specialist

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Key responsibilities:

Leads.io is searching for a Paid Marketing Specialist to complement our dynamic work environment. As a Paid Marketing Specialist, you’ll be responsible for planning, optimizing, implementing and analyzing lead-generation campaigns via our Paid Marketing channels with a focus on social. You’ll ensure your campaigns generate high-quality leads and monetize to reach revenue and margin targets with a focus on ROI.

Other Responsibilities are

• Plan, execute, and optimize paid social campaigns across platforms like Meta, TikTok, and more.
• Test, monitor, and efficiently run campaigns, manage budgets and analyze data to improve results.
• Conduct A/B testing and analyze ad copy, visuals and landing pages to refine and improve CTR and CR.
• Work closely with our Creative Studio to develop high-performing ad content.
• Provide regular reporting and insights to inform media buying decisions.
• Manage media budgets effectively, ensuring maximum return on investment.
• Stay up-to-date with industry trends, emerging tools, and best practices in Paid Social to maintain a competitive edge.
• Accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
• Collaborate with other departments/ BU’s stakeholders to ensure marketing efforts align with company goals.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.