LeadsCouncil
Marcelo S. Parravicini has extensive work experience in the field of higher education marketing. Marcelo is the President and CEO of Cygnus Education, Inc., a leading agency in performance marketing and enrollment management solutions for higher education institutions. Marcelo founded Cygnus on the principle of helping institutions connect with prospective students through compliant and consumer-centric marketing strategies.
In addition to their role at Cygnus, Marcelo serves as the President and CEO of Rowan Education Services. Marcelo has also held positions as a Member of the Board of Directors at Rowan Global, Inc., a Member of the Board of Directors and Co-Chairman at Professional Associations for Customer Engagement (PACE), and President of Consumer Consent. Marcelo continues to contribute to the field of higher education marketing through their diverse range of roles and responsibilities.
Marcelo S. Parravicini attended The Wharton School from 1997 to 2001, where they earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing.
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LeadsCouncil
Leads Council’s mission is to maintain a trusted association of vendors, buyers, and sellers adhering to industry best practices. They promote and protect the growth of performance marketing through establishing and managing the ethical standards and guidelines regarding online performance marketing through self-regulation, education, and government/association advocacy on behalf of these members.