Leads Council’s mission is to maintain a trusted association of vendors, buyers, and sellers adhering to industry best practices. They promote and protect the growth of performance marketing through establishing and managing the ethical standards and guidelines regarding online performance marketing through self-regulation, education, and government/association advocacy on behalf of these members.

Marketing

LeadsCouncil

Marcelo S. Parravicini (he/him)

The Directors Team at LeadsCouncil is responsible for steering the organization’s strategic initiatives, including establishing ethical standards and guidelines for online performance marketing. They oversee educational programs, advocate for industry self-regulation, and liaise with government and associations to protect and promote the growth of performance marketing for all members.

Directors Team

About

Team members

Other teams at LeadsCouncil

Leadership Team