Leads Council’s mission is to maintain a trusted association of vendors, buyers, and sellers adhering to industry best practices. They promote and protect the growth of performance marketing through establishing and managing the ethical standards and guidelines regarding online performance marketing through self-regulation, education, and government/association advocacy on behalf of these members.

Marketing

LeadsCouncil

Marcelo S. Parravicini (he/him)

The Leadership Team at LeadsCouncil is responsible for setting the strategic direction and vision of the organization, ensuring adherence to ethical standards in performance marketing. They collaborate to develop initiatives that promote best practices, advocate for industry interests, and foster a supportive community among vendors, buyers, and sellers. Through their leadership, they aim to enhance the integrity and growth of the performance marketing industry.

Leadership Team

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Other teams at LeadsCouncil

Directors Team