Karri Carlson

Cofounder & VP Operations at Leadtail

Karri Carlson has extensive work experience in various roles and companies. Karri started their career at LogiGear, Inc., where they served as Manager of Engineering and Testing Services from 1998 to 2001. Karri then joined QuinStreet, Inc. as Manager of Implementations Project Management, leading a team and managing implementation and rollout projects from 2001 to 2005.

After that, Karri worked at Friendster, Inc. as a Program Manager, overseeing the company's project portfolio and serving as a liaison between different departments. Karri evaluated new integration opportunities with partners and advertisers. Their role lasted from March 2005 to September 2005.

Next, they joined Technorati, Inc. as Strategic Partnerships, Media, and Syndication, focusing on developing partnerships and managing syndication efforts. Karri was with Technorati from September 2005 to October 2006.

Following their tenure at Technorati, Karri joined AOL as the Director of People Networks/Social Platforms, where they defined goals and features for community and chat properties. Karri analyzed emerging products and technologies in the online community and social networking space and implemented strategies to drive user growth and engagement. Karri held this position from October 2006 to May 2009.

After leaving AOL, Karri worked as a Strategic Program Director at Zuberance, Inc., responsible for developing and executing word-of-mouth marketing and social media programs for global clients. Karri identified and mobilized brand advocates to create and share content through personal networks and social media. Their role lasted from June 2009 to April 2010.

From September 2008 to November 2008, Karri volunteered as a Data Manager for Obama for America during the presidential campaign.

Karri then joined BitSprout LLC as Marketing and Program Management from June 2011 to February 2012.

Karri then joined Leadtail, where they held multiple roles. Karri started as Marketing and Customer Development from January 2010 to October 2013. Karri later became the VP of Social Insights from October 2013 to September 2020, managing Leadtail's Social Insights Technology and driving social media marketing strategies for B2B companies. Finally, Karri served as VP of Operations at Leadtail from September 2020. In this role, they focused on aligning people, processes, and tools to drive success for clients and contribute to the growth of Leadtail.

Karri Carlson attended the Academy of Art College from 2003 to 2005, where they pursued a degree in Interior Design. Karri obtained a Twitter Ads Manager Badge certification from Twitter in August 2022.

Links

Previous companies

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Timeline

  • Cofounder & VP Operations

    September, 2020 - present

  • VP Social Insights

    October, 2013

  • Marketing & Customer Development

    January, 2010