Leagas Delaney Italia
Cinzia Pallaoro is an accomplished Executive Creative Director at Leagas Delaney Italia since September 2018, with a passion for beauty and a multifaceted approach to creativity, also serving as a teacher of art direction and advertising communication at Istituto Europeo di Design. Prior experience includes roles as Senior Art Director and Associate Creative Director at Leagas Delaney, where notable clients included Somatoline Cosmetic and Cariparma, and as Art Director at Y&R Brands, collaborating with brands such as Coop and Barilla. Cinzia began the career as a Junior Art Director and has a strong educational background with a Master's degree in Art Direction in Advertising from Universitat Ramon Llull and a Laurea di primo grado in International Communication from Università per Stranieri di Perugia.
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Leagas Delaney Italia
Redefining desire to provoke action We are a creative agency established in Italy in 1997, part of a proudly independent Group. We believe that the digital revolution has deeply reshaped people’s attitudes and desires. New cultural and behavioral shifts are under the spotlight. All industries are forced to evolve accordingly and most brands struggle to stay relevant and engage their consumers. We call it post-digital era: an era where digital is no longer just a channel, but a whole new consumer mindset. We develop proprietary cultural labs to understand what really matters to the post-digital society. We indentify powerful transformational insights that brands can leverage to meaningfully respond to people’s desires today. We then design simple connected post-digital creative experiences to provoke effective consumer action. Because we believe that without meeting people’s new meaningful desires it’s impossible to generate any kind of action.