Leal
Silvia Parra is an experienced marketing professional currently serving as the VP of Marketing at Leal since 2025. With a strong background in fractional CMO roles at several companies including Kalungi, ClearPoint Strategy, Sakari, and CPGToolBox, Inc., Silvia has excelled in developing go-to-market strategies, establishing marketing foundations, managing rebranding efforts, and driving demand generation through effective inbound and outbound marketing. Silvia's previous engagements include significant contributions to Aware360, Fraxion, Docugami, ChannelApe, and Pacific Fertility Center Los Angeles, where achievements such as a 50% quarterly growth in marketing-qualified leads and dramatic improvements in SEO rankings were realized. Silvia holds a Master's degree in Business Analytics and Data Science from IMF Smart Education and a Bachelor's degree in Multimedia Journalism from Universidad San Francisco de Quito.
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Leal
Leal is the only information platform in LATAM that, by leveraging effective loyalty programs, allows brick and mortar merchants to truly understand who their customers are, what they buy, and what they are saying about their brands.