Mark Bassett

As one of the fastest-growing on-the-go drinkware companies in America, we've got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking. Whether it’s the perfect cup of coffee, a water bottle that helps you crush your workout, or the most appetizing meal in our unique food storage, our mission is to make it look great, function perfectly and cost less than you’d expect. Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader. Our culture is collaborative and fast-paced with a strong focus on designing beautiful products with purpose. Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” Different brands for different people. We have a deep understanding of consumers'​ dynamic needs which shapes our three distinct brands. Ello Products: Ello brings drinkware and foodware products that compliment your love for trends and sense of style. https://www.elloproducts.com Zulu Athletic: Zulu is the high performance water bottle brand engineered for athletes. https://www.zuluathletic.com Pogo Gear: Pogo is the casual, fun, value brand for the modern family. http://www.pogogear.com