Web And Digital Media Specialist

The Position

LPI seeks a full-time web and digital media specialist to join its team of research, policy, communication, and operations staff in advancing the organization’s mission to make education equitable for all children. This position may be based in either our Palo Alto, CA, Washington, DC, office or remote.

Reporting to the Web Manager and working closely with the Communications, Policy, Research and Finance & Operations teams, this position’s primary responsibilities are to contribute to and lead aspects of web development, social media, media relations, project management, and/or brand building. 

Major Responsibilities

Web content development and management: Under supervision of the Web Manager, take a leading role in managing discrete parts of LPI’s web content, e.g., bios and blogs, both writing and editing content and uploading onto LPI’s website. Requires strong project management skills and ability to perform UX-informed updates, conduct analytics tracking, and support platform maintenance. 

Microsite and Web Interactive Project Management: Project manage development of LPI  microsites, working with internal and external stakeholders, end users, and contractors. Participate in development of web-based interactives and back-end upgrades. Hold responsibility for web development on discrete parts of our website, e.g., biographies and blogs. Use and improve existing databases as needed. .

Social Media: Strategize, create, and manage content on social media platforms to enhance brand presence, engage and grow audiences, and further LPI’s reputation. Understand and maintain LPI’s journalistic voice to ensure consistency, accuracy, and integrity in all social media content. Build relationships with followers, influencers, and other partners. Use analytics tools to monitor and analyze reach, engagement, and conversions. Plan and manage paid social media campaigns. Keep up with trends in digital marketing and the social media landscape.

Content production: Collaborate with other members of the Communications team to write and distribute outreach materials for email, social media, and other channels. Able to develop and edit engaging, accurate, and comprehensive content for varying audiences. 

Qualifications and Experience

• 5-8 years of relevant communications experience
• Demonstrated expertise in web development and UI/UX design principles
• Proficiency in WYSIWYG platforms, basic HTML, Drupal, and web analytics tools
• Strong project management and organizational skills with proven ability to manage complex, multi-faceted projects involving multiple stakeholders and tight deadlines, including:
  • Experience developing and maintaining workflows and SOPs
  • Strong documentation skills
• Ability to manage multiple projects simultaneously
• Experience with analytics tracking and reporting
• Understanding of database functionality 
• Expertise in strategizing and creating content for platforms like LinkedIn and Facebook
• Familiarity with analytics tools for monitoring engagement and conversions (e.g., Loomly, Google Analytics)
• Experience building relationships with influencers and partners
• Knowledge of paid social media campaign planning
• Awareness of trends in digital marketing and social media
• Excellence in written communication and ability to maintain a consistent neutral/nonadvocacy voice
• Demonstrated skill in creating engaging, accurate, and audience-focused content
• Competency in using various outreach channels (e.g., email campaign software, social media)
• Strong listening and interpersonal communication skills and ability to collaborate with contractors, researchers, and stakeholders
• Exceptional time management and deadline adherence
• Experience working in a nonprofit, nonadvocacy organization
• Successful experience working on a remote, geographically dispersed team

Dispositions

• Passion for ensuring that all children receive empowering and equitable learning, especially historically underserved students. 
• Self-starter mentality and the ability to both work independently and foster collaborative working relationships and to work well in a team setting. 
• A demonstrated commitment to excellence and equity.  
• Ability to execute and exhibit good judgment. 
• An optimistic outlook and a flexible, innovative nature. 
• Detail- and Solution-oriented approach to problem-solving

Compensation

Salary commensurate with experience, education, and expertise. Range is $60,000 to $110,000.

Location

This position is based in Palo Alto, CA, Washington, DC, or remote.

To apply

Please submit a cover letter, resume, short writing sample, short writing samples, social media toolkits and examples of websites you have worked on. Candidates invited to continue through the interview process will be asked to complete a job-related task/performance assessment at that time.