Laura Sterba

Laura Sterba has a diverse and extensive work experience spanning over several years. Their most recent position was at Learning Resources, where they served as the Senior Director of Digital Marketing, Analytics & Insights starting in February 2022. Prior to that, they held the role of Senior Director of Digital Marketing & Ecommerce from July 2021 to February 2022. From January 2019 to July 2021, Laura was the Director of Digital Marketing & Ecommerce at the same company.

Before joining Learning Resources, Laura held the position of Senior Manager of Digital Marketing, where they oversaw online marketing and content strategy for a rapidly expanding retailer. Laura successfully grew traffic and brand presence on various retailer sites and exceeded goals. Additionally, they implemented an integrated national media rebranding campaign across retailers.

Prior to that role, Laura served as the Senior Manager of Ecommerce & Digital Marketing, where they had direct oversight for the Learning Resources brand site. Laura was responsible for email marketing, paid media marketing, website operations & merchandising, and agency oversight. During their tenure, they also expanded the Amazon 3P/marketplace program.

Earlier in their career, Laura worked as a Consultant in Ecommerce & Digital Marketing at Learning Resources. Laura joined the company in July 2015 and stayed until March 2016.

Additionally, Laura has experience outside of the Learning Resources company. Laura was a Founding Team Member - Volunteer at the Elgin Math and Science Academy Charter School from August 2016 to September 2018. In this role, they provided pro-bono leadership and advice on marketing, outreach, fundraising, and other startup operational activities for the STEM-focused public charter school.

Prior to their time at Learning Resources and Elgin Math and Science Academy Charter School, Laura worked at Office Depot, formerly OfficeMax. From 2012 to 2015, they served as the Sr Ecommerce Manager / Director, establishing omnichannel merchandising and product marketing direction for the SMB B2B business unit. Laura led the marketing calendar, promotional strategy, planning, and pricing approach for this growing unit, successfully driving a shift in revenue to the online channel.

Before joining Office Depot, Laura held multiple roles at OfficeMax. From 2011 to 2012, they served as the Merchandising Manager, Omnichannel, leading the transformation to a "digital first" approach within the SMB segment and increasing profitability. Laura also played a key role in the successful relaunch of the Reliable.com website. From 2007 to 2011, Laura was the Merchandising Manager, D2C Channel, and from 2005 to 2007, they held the position of Merchandising Manager, B2B Vertical Markets, where they managed the merchandising strategy for various vertical markets.

Laura's early career includes roles at Boise Office Solutions, where they served as the Manager of Direct Marketing Media from 2002 to 2005, an Analyst in Direct Marketing from 1999 to 2002, and an Assistant Buyer from 1995 to 1999.

Overall, Laura Sterba's work experience showcases their expertise in digital marketing, ecommerce, brand management, and merchandising. Laura has a proven track record of driving growth and achieving success in various industries and positions throughout their career.

Laura Sterba holds a Bachelor's degree in Mathematics and Business from the University of Notre Dame. Laura also attended DePaul University, although the specific degree and field of study are unknown. Additionally, Laura pursued Executive Education at the University of Notre Dame - Mendoza College of Business. In terms of certifications, they have obtained several from Amazon, including the Amazon Retail for Advertisers Certification, Amazon DSP Campaigns Certification, Amazon Video Ads Certification, Amazon Advertising Foundations Certification, and Amazon Sponsored Ads Certification. These certifications were obtained between November 2022 and May 2023.