Guillaume de Bienassis

Guillaume de Bienassis is the current Directeur Expérience client & Projets at Leasys, a position held since April 2023, contributing to transformational projects and serving on the Executive Committee. Prior roles include Directeur Qualité & Satisfaction Client at Free2Move Lease France, where Guillaume oversaw quality management for a fleet of 250,000 vehicles, and Directeur Marketing at Stellantis &You France, managing marketing strategies for various automotive brands. Experience at Groupe PSA as Directeur de projet CRM involved designing and deploying CRM processes across multiple countries. Additional leadership roles include Marketing Director at Peugeot Polska, Product & Pricing Manager at Peugeot France, and Zone Manager positions at Peugeot España, focusing on business performance and strategic marketing initiatives. Educational background includes a degree in Finance & Marketing from emlyon business school.