Leavened
Sara Moorthy is a highly experienced professional in the fields of marketing, analytics, and product development. As the Managing Partner and co-founder of Leavened since January 2017, Sara has focused on creating a user-friendly marketing mix modeling tool. Previous roles include positions at GoPro in Growth and LifeCycle Marketing, co-founding Ascentor Group, and serving as EVP at R2C Group, where strategic planning and analytics were key responsibilities. Sara also founded Chautauqua Communications, which was acquired by Nautic Partners, and held senior roles at Publicis, Adobe, MRM, Wunderman, and FCB Global, where expertise ranged from CRM and analytics to direct marketing strategies. Sara holds multiple degrees from Pepperdine University and Indiana University, including an MBA and a BS in Organizational Behavior.
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Leavened
Leavened is a marketing measurement technology company. We’re data scientists who know marketing and marketing experts who know analytics. Leavened’s platform helps increase marketing ROI by enabling the planning, measurement, and optimization of media based on consumer behavior. We address the three biggest frustrations in the measurement andoptimization process: the time it takes, the amount it costs, and the lack of transparency. Built by marketers that know analytics and data scientists that know marketing, our non-cookie technology tools enable real-time, in-market optimizations.