Andreas Bernhard

Andreas Bernhard has extensive experience in marketing and customer insights, currently serving in a position at Lechwerke AG since April 2004. Responsibilities include managing offline marketing initiatives, implementing new corporate design guidelines, and overseeing branding for diverse projects, including event promotions and customer journey enhancements. Prior to Lechwerke AG, Andreas held roles at Verlagsgruppe Droemer Knaur GmbH & Co. KG, focusing on sales and marketing specialist duties, including key account management and trade show execution. Earlier experience at Verlagsgruppe Weltbild involved the conception of a new book series and oversight of production processes. Proficient in methodologies such as Lean Start-Up and Design Thinking, Andreas demonstrates a strong commitment to adhering to compliance standards and optimizing customer engagement strategies.