Beatriz Ribeiro

Beatriz Ribeiro is a Marketing Manager for the Americas at Lectra since May 2025, focusing on demand generation and brand positioning in the B2B tech sector, while managing digital campaigns and collaborating with global teams. Prior to this role, Beatriz held various positions at LVMH Fragrance Brands, culminating as Head of Marketing Communications, and prior roles included Sr Key Account Manager and Key Account Manager within the beauty segment. Beatriz began a career in commercial planning at Dafiti, the largest FashionTech in Latin America, where responsibilities included approving purchase orders and analyzing sales performance. Beatriz holds a Bachelor of Business Administration from FGV, a degree in Entrepreneurship from Babson College, another Bachelor of Business Administration from Università Bocconi, and a degree in Fashion Business from Istituto Marangoni.