Lectra
Lisa Kneefel serves as a Content Manager at Lectra since September 2015, focusing on institutional communication and B2B marketing efforts, which include creating marketing assets, internal newsletters, LinkedIn content, and thought leadership articles. Prior to this role, Lisa operated an editorial consulting business from September 2005 to August 2015, producing communication materials for various companies and contributing to journalism projects. Earlier experience includes being an Editorial Project Manager at Praetorius France SAS, a Copy Strategy Manager at Netquartz, and a Web Editor at Le Figaro, where key responsibilities involved content creation and marketing strategy development. Lisa holds an Executive MBA from CELSA Paris-Sorbonne and a Master’s degree in Communication from the same institution, as well as a degree from the University of Oregon.
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