Puput Anggraini Cibro

Puput Anggraini Cibro is a seasoned UX/UI and CX Architect currently leading global UX and CX transformation at LEDVANCE since June 2022, focusing on enhancing user-driven experiences across digital platforms. With a robust background as Head of UX and Human Centric Design at BAS Media since May 2019, Puput oversees design strategies and manages a global team. Previous roles include Global Brand & Communications Lead at EmbedIT and Home Credit International, where responsibilities encompassed multimedia production and brand strategy development. Additionally, Puput has held various positions in UX/UI design and digital marketing at companies including Kiwi.com, PPG Industries, and Mirum Agency. Educational qualifications include a Master’s Degree in International Marketing from NEOMA Business School and a Master’s Degree in Business, Management, and Marketing from Tomas Bata University in Zlín.