Keith Chiu

Keith Chiu is an experienced digital marketing professional currently serving as Senior Manager of Global Digital Marketing & User Experience at Lee Kum Kee International Holdings Ltd since December 2022. Prior to this role, Keith held significant positions at Shangri-La Group, including Senior Manager and Head of Global Performance Marketing, where responsibilities encompassed leading performance marketing initiatives, overseeing digital analytics, and supporting corporate strategy. Previous experiences include leadership roles at Mirum Agency and Kantar, focusing on digital analytics, UX, and marketing strategies. Keith holds a Business Analytics Executive Education certificate from the University of Cambridge, a Postgraduate Diploma in Integrated Marketing Communications from The University of Hong Kong, and a Bachelor of Engineering in Internet Engineering from The Chinese University of Hong Kong.