Andrea Mascheroni

Andrea Mascheroni is a seasoned entrepreneur with extensive experience in performance marketing and lead generation. As Co-Founder and CEO of Leedia since March 2018, Andrea has focused on helping medium-large B2C companies enhance revenue through qualified leads. Andrea also serves as a Partner at SkinLabo, Italy's first cosmetic digital brand, and at Salimbeni Profumi, the first Italian digital brand in home fragrances. Additionally, Andrea co-founded Leaderz media Buying GmbH in April 2022, providing qualified leads for direct sales networks. Prior experience includes serving as Partner and Head of Marketing at Friendz from April 2015 to December 2017. Andrea holds a Bachelor's degree in Biotechnology from Università dell'Insubria di Varese and completed a Scientific High School education.