Heather Dominiak

Heather Dominiak is an accomplished executive with extensive experience in leadership and strategic consulting across various industries, including wellness, fitness, and digital innovation. Currently serving as President, North America at Leela Life since January 2024, and acting as a Strategic Advisor at Cage + Aquarium, Heather specializes in high-growth transformation and go-to-market strategies. Previous roles include Co-Founder of Just Add Beer, Head of Strategic Initiatives at Pvolve, and Head of Corporate, Retail and Insurance Partnerships at SmileDirectClub, where significant revenue growth was achieved. Heather also contributed to the Board of Directors for The Possibility Project, emphasizing youth empowerment through the arts. With a Bachelor of Journalism from the University of Missouri-Columbia, Heather's expertise spans market research, brand marketing, product development, and strategic fundraising.