Lefty
Anushka Baluni is currently working as a Business Growth Manager at Lefty, an influencer marketing platform for leading lifestyle brands. Prior to this, Baluni held positions such as VM & SR Assistant at Christian Dior Couture, Fashion Analyst at Heuritech, and Product Associate at Aditya Birla Fashion and Retail Ltd - Pantaloons. Baluni's educational background includes a Master's in Management in Fashion & Luxury from Istituto Marangoni and The Manchester Metropolitan University, as well as a Bachelor of Fashion Technology in Apparel Production and Management from the National Institute of Fashion Technology India.
Lefty
Lefty is a technology-driven international influencer marketing company that helps brands and agencies engage with their audiences through influencers. The company has developped a proprietary algorithm which uses machine learning and artificial intelligence to analyze more than 20 million pieces of content daily, from more than 3 millioninfluencers worldwide, from social celebrities to micro-influencers. The strategic planning team partners with each client to create innovative creative strategies and project managers use advanced analytics on both influencers and their followers (location, age, gender, brand affinity...)to target the right audience with the campaign. Lefty also offers access to its powerful influencer search engigne to help clients identify their best influencers match. Lefty has managed campaigns for top brands from a variety of industries including Tinder, G.H.Mumm, Blackpills and Airbnb. For more information on Lefty and its services, please visit https://lefty.io/