Michelle Willenberg

Consumer Marketing Strategist at Legacy Health

Michelle Willenberg has over 20 years of experience in marketing, specializing in consumer marketing strategies within the healthcare sector. Currently serving as a Consumer Marketing Strategist at Legacy Health since March 2016, Michelle has led initiatives to enhance customer acquisition and retention while establishing the organization’s presence in the community. Previous roles include Senior Marketing Manager at Oregon Health & Science University, where Michelle developed comprehensive marketing plans and campaigns, and Group Marketing Manager at Blue Shield of California, overseeing strategic marketing initiatives for specialty products. Michelle's earlier experience includes leadership positions at the San Francisco Chamber of Commerce and the Sacramento Metro Chamber. Michelle holds a Bachelor of Science in Business Administration with a focus on Marketing from Humboldt State University.

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