CM

Cfmp Randi Mitchell

Marketing Director, VP at Legend Bank

Randi Mitchell, CFMP has extensive work experience in the field of marketing and communications. Randi started their career at OmniAmerican Bank in 1999 and held various roles, including Graphic Designer, Marketing Officer, Marketing Support, Assistant Vice President - Advertising, Director of Special Projects, Assistant Vice President - Marketing, Vice President - Marketing, and finally Senior Vice President - Marketing. During their time at OmniAmerican Bank, they played a critical role in leading and managing all marketing, advertising, PR, communication, and civic involvement activities. Randi also spearheaded the marketing and rebranding committee for the bank's merger with Southside Bank and launched the Women Empowered in Business (WEB) luncheon program. In 2015, Randi Mitchell joined Legend Bank as the Marketing Director and Vice President. Prior to that, from February to November 2015, they owned and operated their own marketing and communications consulting firm, Mitchell Marketing and Communications.

Randi Mitchell, CFMP, obtained a Bachelor of Business Administration (BBA) degree with a focus on Marketing from Tarleton State University, where they studied from 1995 to 1998. Additionally, they completed the Certified Financial Marketing Professional (CFMP) certification program offered by the American Bankers Association in September 2013. Randi also participated in the Leadership Fort Worth program in 2012, but their degree or field of study in this program is not specified. Randi also attended the ABA School of Bank Marketing and Management, but no further details regarding their degree or field of study are provided.

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Timeline

  • Marketing Director, VP

    November, 2015 - present