Amado Trevino

Director, Interactive Media & Experiences (licensing & Merchandising) at Legendary

Amado Trevino is an accomplished professional currently serving as the Director of Interactive Media & Experiences at Legendary Entertainment, where responsibilities include developing innovative gaming and location-based entertainment strategies to enhance iconic brands. With previous roles including Senior Manager and Manager within the same company, Amado has been instrumental in expanding the universes of major IPs such as Dune and Godzilla vs Kong. Prior to Legendary, Amado held leadership positions at TVP Mercadotecnia, gaining extensive experience in campaign management for high-profile clients, and began a career in the entertainment industry through various roles, including a creative internship. Academically, Amado holds an MBA and a dual Master in Disruptive Innovation from Hult International Business School, as well as a Licenciatura en Comunicación from Universidad Iberoamericana.

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